The Super Bowl...the #1 sporting event in the world, watched by more people than any other.
Many watch it for the game...cheering on the Ravens or the 49ers (or just hoping for a good game).
Many more watch it for the commercials.
Those multi-million dollar chances for companies to get their name or their product out. Some companies invest practically everything in their advertising budget to make a splash and hope that people remember their product.
There are always the funny ones...this year, I thought the Oreo and Sketchers spots were creative and humorous.
There are others that are 'over the line', in my opinion: Go Daddy and Calvin Klein would fit in that category.
But this year, there seems to be something else going on:
The 'buzz' about most of the commercials this year is about a Dodge ad entitled "God Made the Farmer" with a narration from the legendary Paul Harvey. (watch it here:)
Also, the Budwieser ad of entitled "Brotherhood" (Watch it here: )
and the Jeep ad, narrated by Oprah Winfrey that saluted the troops (watch it here: ) ...all 3 of these garnered critical acclaim and made it to the top of many people's lists.
Yet, these ads frustrated some of those I watched the Big Game with, because they didn't really deal with the product! The Dodge Ram commercial didn't mention anything about engine size, towing capacity, etc. The Jeep ad mentioned nothing about off-road clearance or gas mileage, and the Clysedale ad did not tout Budweiser's hops or barley...they simply presented something bigger.
I think these ads identify a spirit...a mindset...a philosophy that the advertisers think we are looking for.
And I think that's "Commercial Wisdom", and it's pretty accurate.
I think Americans in particular, and humans in general, are looking for deeper meaning in life, rather than only the short term, circumstantial things. We are attracted to those things which give us stability, purpose and meaning!
I think that's by design!
The philosopher and mathematician Blaise Paschal once said (paraphrasing) "There is a God-shaped hole in the heart of every man, and it's a whole that only God can fill."
The Word of God says it this way: "He has planted eternity in the human heart." (Ecclesiastes 3:11)
Perhaps THAT explains why these kinds of ads really stand out...they touch our souls! They reach us at the core of our being!
...and in that the show the fingerprint of God on the heart of mankind!
Oh...one more video: